TripAdvisor study: Wifi, deals and price influence travel decisions, Asia leads in mobile
While mobile seems to appear as a key channel in travel industry, it still hasn’t made its mark when it comes to actual bookings, reveals a TripAdvisor study.
Ipsos, a global research firm, conducted a survey (on behalf of TripAdvisor) among TripAdvisor users, hoteliers, and other user profiles to understand the regional and global travel trends, change in consumer spend, travel patterns, and booking habits of travellers.
Travellers are planning to spend more on their holidays in 2014 with the average annual traveller spend rising from $5,955 in 2013 to $6,136 in 2014, an increase of 3%.
This year, 90% of global travellers are planning to travel domestically (the number was 87% in 2013) and 77% are planning to travel internationally (from 65% in 2013).