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How Hotel Social Media Goes from Online to Offline

04/20/2014| 1:46:28 AM| 中文

As social media is constantly evolving, hotels are forced to come up with new and innovative ways to stay connected with their guests. While many have now acclimated to using various social networks, some are taking an outside-of-the-box approach to tying social media into in-person activities.

As social media is constantly evolving, hotels are forced to come up with new and innovative ways to stay connected with their guests. While many have now acclimated to using various social networks, some are taking an outside-of-the-box approach to tying social media into in-person activities.

Between integrating a specific social media theme into the hotel itself to creating exhibits and social events, numerous properties are creating authentic experiences surrounding social-media themed experiences.

Twitter-Themed Hotel

Last year, Meliá Hotels International, the leading hotel chain in Spain, debuted a new program in which its innovative @SolWaveHouse Hotel became the first ever “twitter experience hotel” in the world. The intent of the hotel was to facilitate interaction among social media-savvy customers plus increase excitement and stimulate “buzz” among the young audience that typically fills the hotel.

Read full story at:http://maximizesocialbusiness.com/hotels-take-social-media-online-offline-13007/

TAGS: social media | hotel marketing
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