Marriott's loyalty program ranks No. 1
Marriott's frequent-guest program ranks No. 1 among hotel loyalty programs, shows a new consumer survey released Friday.
Marriott Rewards received an overall customer satisfaction score of 707 on a 1,000-point scale, according to the first hotel-program survey by market research company J.D. Power.
Consumers like Marriott's program because, among other reasons, it includes thousands of hotels that "provide a lot of opportunity to earn and redeem points," and there are no blackout dates when redeeming points for free rooms, says J.D. Power's Rick Garlick.
Marriott has more than 3,900 hotels affiliated with 18 brands.