Disney World’s Magic Bands – a travel industry model for seamless travel
On Monday, the Disney World theme park in Florida began allowing all visitors to use its new $1 billion system of electronic bracelets, which enable visitors to enter their hotel rooms and ride attractions wirelessly.
NB: This is a viewpoint on seamless travel is an excerpt from the report, Shaping the Future of Travel: Macro trends driving industry growth over the next decade, released today by Oxford Economics, a consultancy, commissioned by Amadeus, the travel IT giant.
Disney’s system is an ideal example of “seamless travel”. Disney World is “a model village”, not just for families wanting an idealized escape but for the entire global travel industry looking for ways to innovate.
Walt Disney World, in late 2013, took a bold step in the direction of seamless travel.
Before this move, Disney, by virtue of its multiple offerings across the entertainment, accommodation, and dining spheres in one area, was already able to offer a somewhat seamless travel experience. Disney has now taken this concept a step further with the introduction of MyMagic+.
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