In Defence of Online Travel Agencies – They Are Not Evil
The best way to make the most out of OTAs is to work with them towards the common goal, which is to increase overall bookings.
There are multiple opinion pieces pushing ways in which hoteliers can free themselves from online travel agencies and increase their own direct bookings.
Even though most of these suggestions seem wonderful, it is not how the real world ACTUALLY works.
Many hotels don’t have the budget to beat OTAs marketing efforts, and quite honestly, this is the most important thing of all. If your hotel is not front and center after a Google search query, it will not be looked at.
Read full story at: http://www.tnooz.com/article/online-travel-agencies-not-evil-iceportal/