What travel professionals can learn from retail on engaging consumers
The website optimizers at Qubit have drilled down into the differences between retail and travel to show how travel professionals can most effectively hook and retain customers.
The report, available here, is a detailed look at the behavioral differences between retail and travel, with some clutch takeaways for travel professionals seeking to better optimize their online and mobile presences.
Of course, retail sees a much higher conversion rate, lower average order value, and a much less complex path to purchase than travel. The comparison numbers, according to Qubit, end up like this:
• Retail converts at 5.9% while travel clocks in at 0.75%.
• Travel clients see a 10x order value when compared to retail.
• Retail path to purchase is 6.5, while travel takes 13.2 days and an average of 9.4 pages seen per purchase.