Boutiques go digital: 2014 is the Year of the Connected Hotel
Over one-third of the world’s hotel inventory is not bookable online today. Across destinations like Africa, India and Latin America, the world’s top-rated hotels are managing bookings via email and spreadsheets. Why is this?
Boutique hotels worldwide generally feel that online bookings are not worth the time and energy. This belief is maintained largely because there are only a few digital inventory systems on the market today capable of serving these boutique hotels. As a result, the analog status quo has prevailed.
Sarah Humble with Richards Camp, a luxury safari camp in Kenya:
"While of course we love the idea of increasing occupancy and becoming more efficient by using better technology, online bookings have not been practical for us thus far."
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