Founder’s story: how to capture an emerging market with an online travel agency
In 2012 entrepreneur Mark Essien launched a hotel booking platform in Nigeria called Hotels.ng. He had only about $70,000 in capital.
Now Hotels.ng says it has 60,000 monthly visitors. It claims to have the most weekly bookings of any OTA in West Africa, including its rival WakaNow. It also claims more hotel bookings than all foreign brands combined in Nigeria.
Essien recently raised $250,000, much from Jason Njoku’s Spark fund.
A thrilling ride
Hotels.ng was bare bones at the start, with staff going door-to-door to recruit properties. Back-end support was basic at first, with all calls logged on paper and filed in a cabinet.
Read full story at: http://www.tnooz.com/article/founders-story-built-hotels-ng-nigerian-expedia/