Tours and activities comes of age – but challenges may take an age to fix
PhoCusWright says that despite their being “big opportunities” for companies entering sector, there are “lots challenges” to tackle.
There is so much talk about the tours and activities sector in online travel that it had to eventually feature at a major travel conference.
And so the PhoCusWright gig at ITB in Berlin last week saw a panel of figures from some of the sector’s high profile players come together for the first time on a main stage.
The gathering was obviously also in part to highlight a new study from PCW looking at the tours and activities marketplace in Europe, a report which has been released in stages since the latter part of 2013.