IPO-Bound eDreams Odigeo Wants to Be the Booking.com of Flights
While most online travel agencies are trying to build up their hotel business, Europe's eDreams Odigeo is being contrarian and thinks it can make lots of money on flights.
While Booking.com has become a category leader through its sole focus on hotels, albeit with a smattering of other lodging types thrown in, eDreams Odigeo, which announced plans for an IPO in Spain, plans to make a go of it basically as a pure-play collection of flight-booking sites.
That’s right, flights. Huh?
eDreams Odigeo, owned by private equity firms Ardian andPermira and management, is a roll-up of eDreams, Go Voyages, Opodo, Travellink and metasearch site Liligo. Although travelers can book hotels from Booking.com, and vacation packages and car rentals on eDreams Odigeo sites, the group’s main business is flights, with particular strength in France, Germany, Spain, Italy, the UK and the Nordics.