Here’s what US travelers want from hotels as far as digital experiences
Digital customer experience agency MCD Partners has queried 1,000 American travelers about their views on the average hotel digital experience.
The results are outlined in a hospitality white paper, and show that excellent digital experience may actually increase loyalty. This is encouraging news, especially in a competitive business such as hotels.
This particular survey broke its travelers down into three groups of travelers: Family, Leisure and Business. MCD’s Creative Director John Caruso sees that these categories each have overlapping needs:
With competition as fierce as ever, hotels looking to stand out to today’s travelers need to meet their rising expectations for great digital experiences. In particular, there is a huge opportunity for hotels to make better use of the device that is always with the traveler: the smartphone. Using mobile to increase personalization and convenience will create a better experience for guests, and factor into their next decision of where to stay.