Place-based messaging could give travel marketers a bleeding edge advantage
The question here is: do consumers care and which service will gain the the most traction? The success of any marketing attempt in this new space is tied to having the app already installed and understood by consumer, and so only time – or an intrepid marketer – will push this technology forward.
There’s a new place-based messaging app in town, and it could be the bleeding edge that certain brave travel marketers embrace.
Flyby Media allows users to send messages to each other using real-world objects as triggers. The company’s taglines are “Start Messaging in Real Life” and “Activate Your Real Life Objects,” highlighting just how the service is positioning itself as the arbiter of multimedia tagged to physical objects.
The service underscores the potential power of Google’s Project Tango, which recently opened up vast new possibilities for using 3D sensors and visual imaging for the next generation of phones.