Hotel Indigo Puts Large Touch Screens in Lobbies to Serve as Neighborhood Guides
Hotel Indigo is installing 42-inch HP plasma TV in the lobbies of all its properties in North America, but don’t expect guests to be gathering around the screens to catch the latest basketball telecast or Girls episode.
No, Hotel Indigo, in keeping with the sensibilities of its tech-savvy and arts-oriented clientele, as well as its own penchant to dig into the local scene, has angled these TVs vertically and turned them into interactive touch screens filled with maps, directions and staff recommendations on the best things to See, Taste and Hear in the immediate environs.
“The reason our guests stay with us is they want to be able to explore the local neighborhood,” says Mary Winslow, Hotel Indigo’s director of brand management. “You want to find the real local haunts.”
Hotel Indigo calls these touch screens Neighborhood Guides, and each revolves a neighborhood story.