Which incentives should hotels offer to boost direct bookings?
Hotels are eager to reduce their dependence on online travel agencies (OTAs) for obtaining guests. They want to spare themselves the high costs of using third-party channels.
But luring customers to their own websites and apps — i.e., direct bookings — isn’t easy.
So tons of experts have appeared to offer advice to hoteliers on how to get more direct bookings.
Enter, Software Advice, an Austin company that has reviewed and recommended enterprise software for 160,000 businesses of all kinds — not just in hospitality — since 2006.
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