Big Interview: Booking.com still on the runway, says marketing chief
Booking.com may already be a global online giant in the travel sector, but it has set its sights on significantly broadening both its customer reach and product offering.
Speaking to Travolution as it launched its first brand advertising campaign in the UK this week, chief marketing officer Paul Hennessy exuded an air of confidence in future prospects for the site.
The UK television advert, which debuted on Sunday night on ITV 1, is an adapted version of one that marked its foray into brand advertising in the US last year.
“We’ve got this really cool, awesome product and want to tell the whole world about it. Search engine and comparison shopping is only of use to certain segments of the market,” said Hennessy.
Read full story at: http://www.travolution.co.uk/Articles/2014/02/21/7573/big+interview.html