Airbus study points to demands for inflight connectivity, wearable tech
According to a report by McKinsey, Chinese consumers in particular are more demanding and pragmatic than ever as their horizons expand beyond basic concerns about features. They are also willing to pay for better value and quality and are spending more time researching, and are exploring about products.
With privacy, in-flight productivity and trip research of growing importance among travellers, the definition of “comfort” is changing among Asian travellers.
Or so says a study by Airbus, in a report titled ‘The future of comfort 2014: Asia” carried out by The Future Laboratory with 8,000 consumers in Asia and interviewing a range of experts in its Futures100 network.
The Asian market is also on the radar of arch rival Boeing, which expects the demand for aircraft to climb to $1.9 trillion with almost half of the world’s air-traffic growth coming from the Asia-Pacific region in the next 20 years.
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