Starwood Hotels sees mobile bookings grow at unprecedented rate
Starwood Hotels & Resorts has seen a surge in mobile this past quarter with mobile bookings growing five times faster than Web bookings did ten years ago.
In addition to bookings shifting to mobile, general site traffic has also been taking place on mobile devices. Mobile accounts for 42 percent of Starwood’s site visits, up from 16 percent just two years ago.
“As Tom Friedman recently pointed out in an op-ed piece, we’re living in a world of exponential change, where consumers have unprecedented access to information and the ability to use that information in new ways,” said Frits D. van Paasschen, chief executive officer, president and director of Starwood Hotels & Resorts, Stamford, CT, during the fourth-quarter earnings call.
“This is changing the way consumers interact with brands and what they expect from the companies behind those brands,” he said. “The challenge is to keep pace with these changes, as today’s novelties become tomorrow’s table stakes.