Good, bad, and ugly – a Spaghetti Western starring Google and OTAs
Smaller or local boutique hotels should seize all of the free tools Google has to offer to protect themselves.
I am a big fan of Google and as a traveler also a big fan of the online travel agent (OTA) business model.
What’s there not to like? I get a bunch of hotels competing for my reservation, I am able to read reviews from my fellow travelers and I can make an informed decision based on price, reviews or location.
However, as an expert in online hotel marketing, I’ve discovered that hotel operators, particularly boutique hotels, really aren’t getting a fair shake thanks to their lack of marketing savvy and opportunistic practices between Google and OTAs that take advantage of this.
Read full story at: http://www.tnooz.com/article/good-bad-ugly-google-OTAs/