GLOBAL REPORT—While some might fear alternative accommodation websites such as Airbnb or HomeAway could take demand from hotels, other hoteliers are using the sites as a creative way to book rooms and discover a new breed of traveler.
Kyle Lawrence, sales and marketing manager for Americas Best Value Inn, uses Airbnb as an alternative channel to sell rooms at his Seattle-area hotel, the 80-room Americas Best Value Inn and Suites Tukwila/SeaTac Airport in Washington. He looks at the site as just a different way to reach potential guests.
“I thought … we can treat (Airbnb) kind of like an (online travel agency). … And it’s just another way to differentiate yourself and get out there,” he said.
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