How to execute on data-driven travel marketing
As those at the sharp end of travel marketing forge new, adventurous ways to use data and analytics, they must stay focused on execution.
Marketers continue to grapple with a disjointed mix of data, and there is pressure to handle it in the best way possible.
The need to work out a meticulously planned data stream, which capitalises on every possible source of data, is becoming more important given that optimisation and personalisation are the holy grail today.
Take for instance the challenge of blending loyalty data and Facebook data.
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