Are travel agents REALLY booking less often with GDSs and going direct?
So it’s no wonder that, at least on the global level — if not at the US level that ASTA mostly focuses on — GDS volumes are about neutral, or holding steady.
Another day, another report that says travel agents are booking less frequently with global distribution systems (GDSs).
The latest study pedaling a rueful nostalgia is from 2014 Supplier-Travel Agent Marketing Report from ASTA, the American Society of Travel Agents.
The report says agents are booking air tickets 15% less than they did in 2006, while they’re booking tickets direct from airline websites 65% more. That result combines with the trend that there are fewer than 10,000 agencies in the US today — down from 32,000 in 1998.
Read full story at: http://www.tnooz.com/article/travel-agents-booking-GDSs-direct/