Mobile tipped to account for fifth of online travel bookings by 2015
One in five of all travel bookings made online in Europe within a year will be made via a mobile device, with the UK leading the way as the the most device-happy country.
This is the landmark statistic from a presentation made by PhoCusWright at the recent FITUR conference in Madrid, Spain, as the continent starts to fully embrace mobile devices.
The figure of 20% across leisure and corporate travel is almost double (up from 11%) the volume of bookings fulfilled on mobiles in online travel during 2013.
The UK is predicted to come in at 21% by 2015, with Italy at 20%, France and Germany with 18% and Spain and Scandinavia as a whole expecting some 17% of bookings via mobiles.
Read full story at: http://www.tnooz.com/article/mobile-booking-fifth-2015/