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Google take on affluent travellers: trip planning, videos and multi-screen

01/29/2014| 3:40:49 PM| 中文

Affluent travellers rely on digital for travel inspiration and booking, are increasingly viewing travel videos online and seeking out loyalty programs, reveals a Google study.

Trip planning

A majority of affluent travellers (70%) begin their trip research online even before deciding on the destination or mode of travel.  About 50% plan to spend more time researching because getting value-for-money product is important.

Despite the number of travel brands focusing on the trip planning stage, 59% of affluent travellers use search engines as their go-to source for travel ideas and information.

They continue to comparison shop for all components of travel, especially hotels. Comparison activity in 2013 was higher than 2012 for all three sectors – air, hotel and car rental.

Read full story at:  http://www.tnooz.com/article/google-affluent-travellers-study/

TAGS: Google | Mobile | Travel Booking
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