Trip planning
A majority of affluent travellers (70%) begin their trip research online even before deciding on the destination or mode of travel. About 50% plan to spend more time researching because getting value-for-money product is important.
Despite the number of travel brands focusing on the trip planning stage, 59% of affluent travellers use search engines as their go-to source for travel ideas and information.
They continue to comparison shop for all components of travel, especially hotels. Comparison activity in 2013 was higher than 2012 for all three sectors – air, hotel and car rental.
Read full story at: http://www.tnooz.com/article/google-affluent-travellers-study/
