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In the battle for hi-tech Ibiza hotels, music reigns supreme

01/28/2014| 9:34:58 AM| 中文

A small Spanish island in the Mediterranean is perhaps not where you expect to find a battleground taking place in the industry – but Ibiza hotels are gearing up for one.

he famed Ushuaia Beach Hotel has spent a few years at the centre of attention – and generally applauded for its efforts – for the way it has married technology, social media and in-resort activities.

The combination of dance music and social media-hungry visitors with its hipster-ish hotel has seen it labelled as a benchmark of sorts as the industry tries to capture the lifestyles of guests with modern technology.

Marketing-wise, integrating an RFID payment and social check-in system (via Facebook) has been an enormous success for the brand, with new features added each year (last year’s partnership with Microsoft saw Xbox consoles put in guest rooms).

Read full story at:  http://vhttp://www.tnooz.com/article/ibiza-hotels-music-reigns/

TAGS: Social Media | Hotel Marketing | Travel Technology
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