he famed Ushuaia Beach Hotel has spent a few years at the centre of attention – and generally applauded for its efforts – for the way it has married technology, social media and in-resort activities.
The combination of dance music and social media-hungry visitors with its hipster-ish hotel has seen it labelled as a benchmark of sorts as the industry tries to capture the lifestyles of guests with modern technology.
Marketing-wise, integrating an RFID payment and social check-in system (via Facebook) has been an enormous success for the brand, with new features added each year (last year’s partnership with Microsoft saw Xbox consoles put in guest rooms).
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