Airlines are the most socially active industry (with KLM at the top)
Airlines face the heat from passengers when expectations aren’t met, but when it comes to being social, they are apparently the best sector on the web.
Social Bakers, a social media marketing specialist launched an initiative (in 2012) by name #SociallyDevoted, a project that measures social media activity of brands – be it the response time, openness in communication, and resolving issues.
In the fourth quarter of 2013, SociallyDevoted says the airline industry tops the list with a response rate of 76.4% on Facebook and 56.3% on Twitter, compared with a wider cross-industry average of 59.4% and 40.6% respectively.
The “response rate” is the percentage of user questions which are answered by companies on Facebook and Twitter.
Read full story at: http://www.tnooz.com/article/airline-industry-socially-active-KLM-at-top/