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Airlines are the most socially active industry (with KLM at the top)

01/28/2014| 9:31:23 AM| 中文

Airlines face the heat from passengers when expectations aren’t met, but when it comes to being social, they are apparently the best sector on the web.

Social Bakers, a social media marketing specialist launched an initiative (in 2012) by name #SociallyDevoted, a project that measures social media activity of brands – be it the response time, openness in communication, and resolving issues.

In the fourth quarter of 2013, SociallyDevoted says the airline industry tops the list with a response rate of 76.4% on Facebook and 56.3% on Twitter, compared with a wider cross-industry average of 59.4% and 40.6% respectively.

The “response rate” is the percentage of user questions which are answered by companies on Facebook and Twitter.


Read full story at:  http://www.tnooz.com/article/airline-industry-socially-active-KLM-at-top/

TAGS: KLM | Social Media | Travel Marketing
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