Social Bakers, a social media marketing specialist launched an initiative (in 2012) by name #SociallyDevoted, a project that measures social media activity of brands – be it the response time, openness in communication, and resolving issues.
In the fourth quarter of 2013, SociallyDevoted says the airline industry tops the list with a response rate of 76.4% on Facebook and 56.3% on Twitter, compared with a wider cross-industry average of 59.4% and 40.6% respectively.
The “response rate” is the percentage of user questions which are answered by companies on Facebook and Twitter.
Read full story at: http://www.tnooz.com/article/airline-industry-socially-active-KLM-at-top/
