Holiday and hotel mobile apps not up to the job says study
The trust factor and bad experiences are pushing travellers to shun mobile applications for holiday and hotel bookings according to new research.
The study from online travel agent, Sunshine, finds online (67%), via travel agents (41%) and by telephone (29%) are the most popular means of booking a holiday despite the growing trends in mobile browsing.
Participants were responding to a question on how they have booked holidays and hotels in the past and could pick all answers that applied.
Mobile apps were left lagging however with 13% saying they have used an app to book via a smartphone or tablet.
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