Hotels Expand Mobile Check-In Options
Already available at a smattering of brands and individual hotels, mobile hotel check-in is poised for rapid expansion this year across the industry.
While check-in kiosks and other methods of avoiding the front desk line in recent years have become more commonplace at hotels, integration of mobile technology into the travel process is spurring greater adoption across some major hotel brands. At the same time, some third-party technology suppliers are providing tools for hotels and distributors to offer mobile check-in.
"You're going to see a ton of change with hotel check-in apps," Concur executive vice president of supplier and travel management company services Mike Koetting said in November during a Business Travel News conference in Dallas. "There's a tremendous opportunity to avoid the front desk, but it does require some infrastructure investment from hotels."
Marriott Hotels, for example, during the first half of this year plans to offer mobile check-in at all 500 of its hotels globally, at least for Marriott Rewards members. Guests who are members can check from via the Marriott Mobile App from 4 p.m. on the day before arrival. Upon arrival, their key card is waiting for them at an designated mobile check-in desk.