Atlanta air passengers show most healthy appetite for mobile services
82% of Atlanta’s passengers carry smartphones, 51% would purchase air tickets on mobile and 65% are interested in using their mobiles to make flight changes.
The annual Passenger IT Trends Survey, which Tnooz covered here, revealed that nearly all travelers on a global basis were still reluctant to use mobile services.
The survey, which was statistically significant to represent the 299 million passengers transiting via the world’s 6 busiest airports, was a reminder of the consumer-side work to be done to transform mobile into a passenger panacea.
Quoting from our previous article:
Three out of every four passengers carry a smartphone, yet fewer than 5% of them use mobile devices to access check-in, booking, and other air travel services, says SITA (Societe Internationale de Telecommunications Aeronautiques), the industry consortium.