Priceline latches onto in-car experiences to extend mobile commerce reach
Priceline inked a deal with General Motors’ Chevrolet that opens up a new area of mobile commerce for the online travel agency within a car.
Mobile-fueled connected car experiences are growing quickly, as seen yesterday with new big announcements from Priceline and General Motors, as well as Pandora. For the new deal between Priceline and Chevy, the focus is around serving up a utility as an extension of the online travel agency’s existent mobile strategy.
“Through this new partnership with General Motors, Priceline.com will be continuing our commitment to the highest levels of innovation when it comes to mobile travel,” said Brett Keller, chief marketing officer at Priceline, Norwalk, CT.
“Mobile technology is transforming the travel landscape, and it doesn’t just include cellular phones anymore, it’s everything from smartphones to tablets to in your car on the go,” he said. “We are a mobile-first company and we know that cars represent the next wave of connected travel.”