Group booking recovery expected to continue
Through October 2014, overall committed group occupancy is up 8.4% when compared with the same time last year and ADR is up 3.5%, according to TravelClick.
REPORT FROM THE U.S.—As 2013 closed, group business finally showed some positive trends, and advanced-booking data from TravelClick and several hotel owners show that group business will continue to grow through 2014.
“2013 was kind of a weak year in group through the first three quarters,” said Tim Hart, executive VP of business intelligence at TravelClick. “Really in October and November we saw the pace of new group sales over a 30-day period start to grow consecutively.
“That improves the outlook heading into 2014.”