Tightening the screw – why hotel distribution is about direct sales
It seems hoteliers are getting savvier and are more ready than ever to go to war and take back what is their own: in the world of hotel distribution, direct sales rule!
Hoteliers are getting back in the trenches and fighting to regain a healthy balance in their business segmentation, not least because the contribution level of direct sales has an immediate impact into the profitability of a hotel.
In 2014, where consumers do their travel research (mostly online) will be the battleground for distribution.
Of course, we love the third party websites - they have the capacity to drive consumers from all ends of the world to hotels. But this year, hotel need to put themselves in midst of this battle for business.
Read full story at: http://www.tnooz.com/article/hotel-distribution-direct-sales