Airbnb quietly removes Birdbnb promotion after HomeAway legal action
It looks like the threat of legal action has seen Airbnb‘s Birdhouse promotion fly away – the $2 million campaign appears to have been swiftly discarded.
Just a few days after HomeAway issued court proceedings against its rental rival, all promotional materials including a YouTube video have now disappeared.
Last Friday (27th), HomeAway CEO Brian Sharples said he hoped Airbnb would concede “bad judgement” with the campaign and take “swift and necessary actions” to discontinue it.
The campaign was launched just a week before Christmas and seen as part of the California-based startup’s first foray into mainstream marketing, including cinema and print ads.
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