Bravofly acquires Jetcost as OTA-meta lines continue to merge
Further evidence in the world of intermediaries that umbrella companies are seeing the value adding metasearch to the armoury as Jetcost gets snapped up by Bravofly.
The Bravofly Rumbo Group bought the metasearch brand Jetcost for an undisclosed fee last week, in a bid to bolster the brand’s presence in France, Italy and Spain where Jetcost has an established presence.
Jetcost will continue to be run independently within the Bravofly portfolio of companies which also includes the Viajar, Hotelyo and Viaggiare brands.
The acquisition follows Bravofly’s move to buy fellow online travel agency Rumbo in November last year for a cool Euro 74 million which also coincided with Axa Private Equity investing some Euro 20 million in the business.
Read full story at:http://www.tnooz.com/article/bravofly-jetcost-acquisition