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IDeaS to Grow BTG Hotels’ Revenue Management Strategy

12/24/2013| 12:32:23 PM| 中文

IDeaS Revenue Solutions, the leading provider of pricing and revenue management software, services and consulting, announced that BTG Hotels (Group) Co. Ltd. is working with IDeaS to enhance its approach to revenue management.

IDeaS Revenue Solutions, the leading provider of pricing and revenue management software, services and consulting, announced that BTG Hotels (Group) Co. Ltd. is working with IDeaS to enhance its approach to revenue management.

BTG Hotels operates more than 100 hotels in China through its three subsidiary companies BTG-JIANGUO Hotels & Resorts, BTG-Jinglun Hotels and Beijing Shindom Inn Co., Ltd.  In view of the growing competition in the local hotel market, BTG Hotels has been working rigorously in an effort to identify and capitalize on every possible opportunity for revenue growth.

The IDeaS Consulting team started a partnership with BTG Hotels in early 2012, beginning with a revenue management audit and revenue management training with BTG-JIANGUO Hotels & Resorts. IDeaS extended its consultancy services to BTG Hotels earlier this year, to help the entire organization better adapt to market changes and drive revenue growth.

In working with BTG Hotels, IDeaS conducted a thorough analysis of BTG Hotels which included three corporate offices and 12 selected hotels to understand current business practices, and then compiled an audit report showing the key finding and improvement roadmap. As the next step, by leveraging industry knowledge and experience, IDeaS helped BTG Hotels establish Revenue Management Standard Operation Procedures (SOPs). IDeaS Consultants also held a revenue management concepts workshop and an SOP implementation workshop to better equip BTG Hotels’ revenue management teams. 

In the coming year, IDeaS’ consultants will provide revenue management mentoring through IDeaS Virtual Revenue Management Support, to help BTG Group improve their revenue strategies and develop revenue management talent in their highly competitive markets.

 “Our first co-operation with IDeaS resulted with an increase in revenue. With their industry insights and expertise, IDeaS helped us establish revenue management SOPs and provided customized training to our staff. BTG Hotels looks forward to working with IDeaS to further drive revenue management in our hotels,” Dong Kai, Director of Sales & Marketing and Director of Operation Management Department, BTG Hotels, said.

“We would like to thank the management of BTG Hotels for their trust in IDeaS. Through employing our consultancy services, BTG Hotels will be well poised to build a robust revenue management culture and further unleash the power of advance revenue management know-how in a bid to create value for all its business units and the company as a whole,” said Michael Yin, Head of Sales, Greater China, IDeaS.

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