What travel activities users perform on mobile [INFOGRAPHIC]
After seeing a travel ad or a video in mobile, 74% of people would request for more information about that travel company.
This is according to a study by Tapjoy, a performance-based mobile advertising platform.
This number shouldn’t surprise many as the industry is moving towards advanced techniques like desktop-to-mobile ad retargeting where more relevant content is served on mobile.
Expedia, for example, was able to retarget 54 million of its customers using this technique.
Read full story at: http://www.tnooz.com/article/mobile-travel-activities-infographic