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What travel activities users perform on mobile [INFOGRAPHIC]

12/23/2013| 12:23:22 PM| 中文

After seeing a travel ad or a video in mobile, 74% of people would request for more information about that travel company.

This is according to a study by Tapjoy, a performance-based mobile advertising platform.

This number shouldn’t surprise many as the industry is moving towards advanced techniques like desktop-to-mobile ad retargeting where more relevant content is served on mobile.

Expedia, for example, was able to retarget 54 million of its customers using this technique.

Read full story at: http://www.tnooz.com/article/mobile-travel-activities-infographic

TAGS: Travel Marketing | Online Travel
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