Sojern wins $10M funding round as travel marketing goes hi-tech
Travel marketing service Sojern has secured a $10 million Series C funding round, bringing its total capital raised to almost $47 million since 2007.
The latest round was led by Triangle Peak Partners and included participation from previous investors from earlier rounds including Norwest Venture Partners, Trident Capital, Focus Ventures and Industry Ventures.
Sojern says it will use the latest funding round to “aggressively recruit” new commercial, engineering and data science employees as it looks to scale its data-driven “engagement platform”.
The service uses data profiling and other methods to give travel brands a chance to target customers in multiple media channels.
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