Intercontinental Hotels eyes wearable tech opportunities as monthly mobile revenue tops $50m
Intercontinental Hotels Group (IHG) is eyeing the potential of introducing wearable technologies into its marketing and digital plans as it reveals its mobile monthly revenues have topped $50m.
The hotel group is investigating the benefits of wearable tech, which could include products like Google Glass and smart watches, to see if they can play a role in its strategy.
Speaking to The Drum IHG’s senior vice president of digital and voice channels Michael Menis said it is weighing up the potential of wearable tech either as a marketing channel or as a way to boost its ongoing strategy to use digital channels to stay connected with customers throughout their hotel experience.
“I’m interested in the role wearables play. We are thinking about the role they could have in improving guest experience, and the opportunities it could deliver. We would approach it the way we would evaluate any new tech-we will evaluate it and if we find a particular form of wearable that helps on the marketing side then that is the lens we would put on it," he said.