How to Design the Next Generation of Great Hotel Websites
Stephen Saugestad from digital marketing studio Wallop believed that successful hotel website design is about selling an experience and communicating a mindset that is consistent with a visit to the hotel.
The Wickaninnish Inn on Vancouver Island wonTravel+Leisure’s Best Hotel in North America award in 2002. With the ensuing exposure, the hotel owners wanted a world class website to match the hotel experience, so they hired Stephen Saugestad and his team at Wallop, a digital marketing studio based in Vancouver and Montreal.
The new interactive, visually-driven website was the first of its kind, showcasing the hotel’s spectacular scenery using an interactive widget on the homepage that ultimately set the standard for the industry.
In 2011 and 2012, Singita Safari Lodges’ Grumeti Reserve in Tanzania won T+L’s World’s Best Hotel. Singita’s new website was also designed by Wallop, which is one of five final nominees in the 2013Pixel Awards travel category.