Mobile travel is growing up fast – hotels MUST now take m-commerce seriously
As the holiday season kicks off in earnest and as the dust settles on these orgiastic days of consumerism and charity, it’s worth giving a thought to the rise of mobile commerce (m-commerce) and its importance to the 21st century economy.
For any hotelier that has yet to develop a comprehensive mobile strategy, the statistics on mobile commerce make for sobering reading.
According to data from IMRG and Capgemini, m-commerce sales have doubled in the space of a year and now account for almost a quarter of total online sales, up from 11.6 per cent in the same period.
Lending weight to the importance of m-commerce a Google report revealed that an astounding 17.4 per cent of global web traffic now comes through web users’ mobile devices.
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