Starwood launches Guest Gallery system using Instagram photos
With the recent integration of Starwood Hotel properties with Instagram, guest pictures will now be displayed under “Guest Gallery” section in all property sites.
The hotel group claims that its guests across 1,150 properties share about 40,000 photos per month on Instagram.
Starwood is using these masses of user generated content to display across its portfolio of websites, in addition to the “Photos” and “Videos” sections already used on the the sites.
Each Instagram picture under the Guest Gallery section retains the Instagram username, date of picture, and comments.
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