TUI Travel upgrades web offering, sets out digital vision
TUI Travel has shared some of the elements it wants to put in place to improve the customer experience from inspiration and research through to the holiday and when they return.
Peter Long, chief executive of the Thomson Holidays-parent company said many of the things such as its MyThomson mobile application and in-resort reps armed with iPads are already in place and promised additional elements from its innovations labs.
Long, who was speaking as the company announced full-year results for 2013, described it as a “journey” the company is on and talked about inspiration in research, booking, the holiday experience and returning and sharing as the four elements where the company can interact with customers.
He added that TUI has a adopted a “do it once and replicate it” philosophy with the development of a single platform over the past 12 months which will now be rolled out to different markets.