KLM logs another socially fueled holiday win with Wannagives
KLM has long been known for pushing the boundaries defining hospitality and the airline experience. From social seating to social media surprises to displaying social response times, when it comes to social, KLM is usually making moves that no one else is.
For this holiday season, KLM’s latest is Wannagives - an online shopping portal to purchase gifts for passengers.
And yes, that means passengers in the air. What? Yes. It really is that mind-boggling to consider the mechanics of how this works. Of course, they also offer home-delivery, but in-air delivery is so much more sexy.
Here’s how KLM is selling it: