For this holiday season, KLM’s latest is Wannagives - an online shopping portal to purchase gifts for passengers.
And yes, that means passengers in the air. What? Yes. It really is that mind-boggling to consider the mechanics of how this works. Of course, they also offer home-delivery, but in-air delivery is so much more sexy.
Here’s how KLM is selling it:
Read full story at: http://www.tnooz.com/article/klm-logs-another-socially-fueled-hoilday-win-wannagives/