10 travel technology and distribution trends
Technological advancement has continued undeterred, and hotel companies must keep pace to stay relevant, according to a recent PhoCusWright report.
LONDON—Though travel demand in Europe stalled during the global recession, the pace of technological progress continued unabated. Those hotel and travel companies that seek success must either catch up or risk becoming irrelevant, according to a new report.
“If you want to be successful and grow and perform well, you really have to understand the technology and what’s out there,” said Cees Bosselaar, director of business development and a destination marketing specialist for PhoCusWright, who presented findings from the company’s “Travel innovation & technology trends: 2013 and beyond” report during the World Travel Market in London.
There was not one game-changing advancement or trend but rather a confluence of subsequent shifts that are changing the overall environment, he said during a news conference.