PhoCusWright, widely considered to be the most credible and quoted source for data, information and analysis in the travel, tourism and hospitality industries, held its 2013 Innovation Summit in Fort Lauderdale, Florida on November 19-21.
For the first time in the history of the Innovation Summit, PhoCusWright chose a Chinese company, DerbySoft, to participate. DerbySoft presented and demonstrated its newest technology innovation, MetaSearch Manager, that helps hoteliers leverage the recent growth in travel metasearch sites. DerbySoft is established as the worldwide leader in connectivity between hotel central reservations systems (CRSs) and travel distribution channels such as online travel agencies (OTAs) and metasearch engines, and the company continues to innovate as it seeks to provide better solutions for travel industry.
DerbySoft’s SVP for Global Business, Keith Cotton, took the stage at the summit for the 12 minutes that he was allotted, and he introduced MetaSearch Manager and how it works to provide both actionable business intelligence and the tools necessary to make best use of that intelligence. During the demonstration, Keith highlighted the crucial features of DerbySoft MetaSearch Manager, including its foundation of sophisticated connectivity, its smart cache algorithm that reduces the shopping query traffic load and speeds up the response time, and its three modes of bid management including a mode for position-based goals and a mode for ROI-based goals to better control the hotel’s metasearch marketing campaign.
DerbySoft MetaSearch Manager’s major metasearch partners now include Google, TripAdvisor, Trivago, Kayak, RoomKey, Wego, Qunar, Taobao, DaoDao, Kuxun, Letour, Sina Weibo, and others are in the pipeline.
DerbySoft’s MetaSearch Manager can serve global hotel companies, independent hotels, and even travel companies by connecting them to major travel metasearch engines for direct marketing of their brand.com. The product also allows its users to manage, optimize and aggregate data across multiple metasearch sites, and the automatic bidding engine enables them to control their ROI and their marketing campaigns.
