Another piece in the jigsaw – Google eyes tours and activities
Google is exploring how it might integrate attractions, tours and activities at a deeper level into search and other products, along similar lines to its push into hotels.
Tnooz understands a number of as yet unconfirmed organisations have been approached with a view to placing APIs containing product information and pricing against various services already listed within the Google ecosystem of destination content.
The project is believed to be coordinated from within Google’s ITA Software division in Boston, US, with a plan to introduce the functionality to North American users only in the initial first phase.
Details are inevitably unclear at this very early stage (and, typically, Google may not even proceed with the project if tests and agreements do not reach a fully baked product), but the idea is to somewhat mirror its existing hotel service by providing details of attractions, tours and activities via Maps, Local and their respective Google Plus pages.
Read full story at: http://www.tnooz.com/article/google-tours-and-activities-search