The Shift in Hotel Bookings from Desktop to Mobile and Tablet Accelerates in Q3, 2013
Hotels should serve the right website content in the right device category (desktop, mobile, tablet) while ensuring the maximum user experience, relevancy of information and conversions. This is achieved via RESS (Responsive Design on Server Side).
In our article earlier this year, “The Truth is in the Numbers: 2013 is Undoubtedly the Year of the Three Screens in Hospitality,” we outlined the rapid growth in hotel website visitors and bookings from mobile (smartphone) and tablet devices at the expense of the traditional desktop.
The results from Q3 2013 are in, and the shift from desktop to mobile and tablet devices is even more massive than it was at the beginning of the year. There is no doubt: 2013 is undeniably the year of the three screens.
The Shift is Massive:
The results from Q3 of 2013 demonstrate a tremendous and continual shift from desktop to mobile and tablet devices. Across HeBS Digital’s hotel client portfolio, consisting of thousands of hotel properties, we saw this shift occur in every data category.