Home > Home > Marriott edges out Hilton and Accor in hotel site UX survey

Marriott edges out Hilton and Accor in hotel site UX survey

12/08/2013| 8:11:55 AM| 中文

Marriot International has come top in a usability report that includes eight of the world’s top hotel brands.

The report also looks at the onsite effectiveness and brand awareness of Holiday Inn, Radisson, Hilton Hotels, Best Western, Choice Hotels, Accor Hotels and Starwood Hotels.

As mentioned, Marriott International was the top performing hotel with an average score of 83%. Accor came second with 78% while Starwood Hotels was third with just 68%. The overall average among all eight hotels was 64%.

The report follows Qubit’s website analysis framework, which looks at elements of the purchase journey, personalisation and mobile.

Read full story at: http://econsultancy.com/cn/blog/63936-marriott-edges-out-accor-and-starwood-in-hotel-site-ux-survey

TAGS: Brand.com | Hotel Booing | Customer Experience
©2016 广州力矩资讯科技有限公司 粤ICP备06070077号-2
Tell us more about yourself!