Travel search and discovery can be better (and more fun) than it is today
Travel investor Brad Gerstner recently said that the vast majority of value created from the last ten years has been wiring up the world’s accommodation and distributing it online.
And for the next ten years, he told the PhoCusWright Conference, it’s going to be proactively recommending and automating the booking process for consumers.
Whether or not this is true is up for debate, but there is no denying the power of data to create a more fine-tuned travel booking process.
Travel is a great use case for recommendations and while we have ambitious goals, we must build products that complement how people shop for travel.
Read full story at: http://www.tnooz.com/article/travel-search-more-fun