In this era of Big Data, inexpensive storage and easily deployed technologies, there are many concerns when it comes to personalization: privacy, transparency, user control of their data, opting in versus opting out, and providing the right product at the right time in the right channel.
Personalization is clearly good for companies, as they are likely to see better conversion rates as they improve their ability to retail the appropriate product to each customers.
But what about consumers? Is there a line that can’t be crossed, or will the decreased time-to-purchase due to effective personalization improve the customer experience in a way that makes the related loss of privacy worth it?
Read full story at: http://www.tnooz.com/article/personalization-travel-privacy-transparency-reality-consumer-landscape/