Google trip planning study – devices, web and travel video impact
Travel videos inspire the majority of leisure and business travellers to plan their trips, reveals a Google Think Insight study.
The study was conducted among the leisure and business traveller segment to understand how trip planning behaviour has changed over the past year.
Profile of leisure and business travelers
Leisure travellers seek travel inspiration online, anticipate more family travel, and want to stay connected while traveling:
• 68% began researching online before they decided where to travel versus 65% in 2012.